SEO your Photos, Photographers
by Greg
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Optimizing photos for search engines gives you another chance to gain exposure – Getting your site ranked in Search Engines is awesome and good for any photographer’s business, but getting ranked for your photos is another way to get yourself out there. You may have even hired an SEO Company to help you optimize your site.
Well have you ever thought about optimizing your photos for search?
Image optimization can be a huge source of traffic! Professional Photographers listen up; having good, clear, medium-sized photos of yours getting indexed in the Image Searches of Google, Yahoo, and Bing is a good move for getting more clients or sales. Here are a few tips for doing just that.
- Save AS! Save AS! Save AS! When you’re saving your photo inside Photoshop don’t ever “save for web”. Why? Cause it strips meta data. So useing “Save As” in Photoshop is the first step.
- Meta-data: JPGs have the ability to store meta-data that is keywords, description, and the rest of the EXIF meta data from your camera.
- When Saving (save as), your file name needs to be descriptive with keywords that you’re looking to get indexed for in the image search of the major search engines.
For this photo I am going after these top 3 keywords or phrases. Who/What, Where, and When are the best descriptive terms to go after for image search optimization or anything for that matter. Using these keywords when you embed your image in the alt tag is also essential for optimizing photos for search.
Who: Sarah Austin, Derek Steen
Where: New Media Expo
When: 2008
My file name for the image is “sarah-austin-derek-steen-new-media-expo-2008.jpg” in a few days when you search for “sarah austin derek steen” this photo will come up on the first page results in the image sections of google yahoo and bing.
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4 Comments
Courtney
January 29th, 2010
at 12:35pm
Hey Greg
If we name a photo in the fashion you suggest and then upload it to flickr will that still translate to a first page display in google images?
Courtney
Greg
January 29th, 2010
at 1:04pm
well flickr re-names the files to something like 4238976480_c5fe7311dd_o.jpg this tip is more for getting your from your site indexed into the image searches so when someone finds an image and clicks on it they are taken to your website or blog.
Derek Jay Steen
January 29th, 2010
at 8:36pm
Giddy tips, Greg!
I’ve been adding the title, author, description, and tags to my local images for years because if I ever have to re-upload them, then I don’t have to worry about entering all that data again.
Also, I know this works because I have a couple photos on my Flickr that constantly get views every day from Google Images.
Elisabetta25gy
February 1st, 2010
at 12:46am
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